So, the story was that the film was too sharp for most viewers, too strange, and nobody would get it. The reviews have been great, which this year hasn't shown to be a good thing. The internet buzz was at an all time high, which again, has proven negative more often that not in the past (remember Snakes On A Plane (2006)?). There was definite fear as Fox slashed the theater count at the last minute from 2,220 to only 800. Typically, that's not a good sign at all. In spite of all of that, Borat (2006) surprised everybody with a top place this weekend with an astonishing $26.5M. If you do the calculations, that's a $31,607 per theater average, which is huge. An expansion is pretty much guaranteed for next week, and the movie has a shot now for $100M.
Santa Clause 3: The Escape Clause, The (2006) in comparison was a disaster. With 3,458 theaters, the film only managed $19.5M. That's $5,640 per theater on average... The reviews are bad, and this is the third in a series that although fairly successful, has never been a blockbuster. So the film will struggle to match previous installments.
Flushed Away (2006) opened pretty much within expectations with $18.8M. The days of a guaranteed $100M for a digital animation are definitely over though, and the film will struggle to get there. A $75M finish is more likely.
Finally, in the holdover category this week, Saw 3 (2006) is continuing to do well and added $14.8M. With $59.4M already in the bank, guess what? A fourth chapter was approved for next Halloween. Everybody ready? Departed, The (2006) is also continuing what seems like an unstoppable run. With an additional $7.7M, the film easily passed the $100M mark this weekend. This will be Martin Scorsese's most successful film at the box office by far, and maybe his ticket, finally, to Oscar glory. The same can't be said for Flags Of Our Fathers (2006) which continues to struggle greatly. It added $4.4M this weekend and now sits at $26.6M.
|2||Santa Clause 3: The Escape Clause, The (2006)||$19.5M||3,458||$19.5M||3|
|3||Flushed Away (2006)||$18.8M||3,707||$18.8M||3|
|4||Saw 3 (2006)||$14.8M||3,167||$59.4M||10|
|5||Departed, The (2006)||$7.7M||2,785||$102M||31|
|6||Prestige, The (2006)||$7.5M||2,305||$39.1M||17|
|7||Flags Of Our Fathers (2006)||$4.4M||2,375||$26.6M||17|
|8||Man Of The Year (2006)||$3.7M||2,388||$33.8M||24|
|9||Open Season (2006)||$3M||2,458||$81.3M||38|
|10||Queen, The (2006)||$2.9M||387||$10M||37|
|12||Marie Antoinette (2006)||$2.2M||870||$12.9M||17|
|13||Guardian, The (2006)||$1.6M||1,274||$52.3M||38|
|14||Running With Scissors (2006)||$1.6M||586||$5.2M||17|
|15||Grudge 2, The (2006)||$1.6M||1,568||$38.3M||24|
|16||One Night With The King (2006)||$1.1M||701||$11.7M||24|
|17||Catch A Fire (2006)||$1M||1,306||$3.7M||10|
|19||Employee Of The Month (2006)||$938.7K||801||$27.5M||31|
||For the top 20 movies:||$123.5M||34,332||$606.3M||