What a begining for Fahrenheit 9/11. The movie made an impressive show with $24.1M and is already the most successful documentary of all time. For a movie that cost around $16M to make ($6M) and bring to market ($10M), we are already in profit territories. This is definitely the year of controversies where both Michael Moore and Mel Gibson managed to excite the market and reap big financial rewards. Whether you like the films or not, you have to recognize the marketting genius behind them. We will be following the progress of the movie at the box office here and report on it on a regular basis.
White Chicks managed a strong weekend too, but the terrible reviews and PG-13 material probably mean that the movie won't have any legs and will likely crash and burn. $50M is very unlikely, but then again, surprises can happen. Dodgeball: A True Underdog Story continues its very successful run and may reach $100M before its run is over. Harry Potter and the Prisoner of Azkaban continues falling appart at the Box Office but crossed the $200M mark. It's incredible that $200M at the box office is considered a failure these days. Internationally, the film does well though and crossed the $500M mark. Shrek 2 continues its winning streak and will cross $400M this week, beating all previous records. Internationally, the movie hasn't come out in enough markets to know yet if it may beat Finding Nemo in that category too ($505M abroad).