It's a surprise this weekend, but National Treasure delivered the goods and made first place with $35M. Given the mediocre reviews, we are not sure what will happen, but it's definitely Nicholas Cage's best effort so far in terms of raw numbers. With thanksgiving next weekend in the US, maybe the movie can reach $100M in the next few weeks?
Hmmm.... I feel a song coming... Ooooooooooooohhhhhh! Who lives in a pineapple under the sea? SpongeBob SquarePants! SpongeBob SquarePants is also a surprise with $32M. I guess kids and stoned college students went in droves to the theaters to celebrate our favorite sponge. My 4-year-old introduced me to this character, and i must admit that in spite of any reason, i love the stuff... I am sure you know what i'll be doing next weekend with my kid.
Finally, The Incredibles somewhat disappoints, if you can call a third weekend at $26.5M and a total tally so far of over $175M a disappointment. Let's see what happens during Thanksgiving and Christmas. If the movie does not do spectacularely next weekend, $300M might be in jeopardy. It's still an amazing success by any measure (and remember too that this movie was rated PG in the US, instead of the more typical G for family fares), but may fall short of the prospects of doing better than last year's Finding Nemo (with a final US Box Office of $340M), or beating this year's Shrek 2 (with $436M).
Next weekend will surely be an interesting one to look at. Will The Incredibles break $200M? Seems pretty certain. Given the great reviews, fan base and the holidays, will SpongeBob ascend to the top position? In spite of medriocre reviews, can National Treasure continue to rack in the bucks? Stay tuned...